With the impending name change to the "Storwize" product, the marketing folks at the old "Storwize" are at it again with their "viral video" campaign. Not sure how many of you have seen the movie or even the trailer to "The Social Network" that grossed $23M in the US brining it to #1 in the box office last week . Its a story of a guy that started in college with an idea and turned it into something big. Much like Storwize - an idea that started with only a few in Israel and has now been acquired by IBM for multi millions of dollars and will become a key part to IBM's overall "Storage Efficiency" strategy. This new trailer "The Storage Network" highlights too may realities of today's data management issues. Hope you enjoy it.

Video created by MediaBoss Studios

(BTW: In case you didn't get it Storwize is now IBM Real-time Compression)!

Tags:

Compression, data, data compression, Data Deduplication, Dedupe, Deduplication, IBM, marketing, Storage, Storwize, video