Marketing for business to business is different than business to consumer - that said, everybody wants to help market b2b but forget a few facts.

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So yesterday I am flying back from Slovakia through London and I hear to girls behind me talking about Facebook. They are both discussing the fact that they would NEVER buy Facebook stock because they are both leaving Facebook, and of course it was just a “fad” and everyone else who joined is just going to get off as well so pretty soon (I believe the quote they used was “as fast as they became… Read more »

If you get to NY city, check out the Think Event at the Lincoln Center sponsored by IBM to commemorate their 100th Anniversary.

Last week I was briefing Dan Kusnetzky, storage analyst from the Kusnetzky Group. I was briefing him on the value proposition of Real-time Compression and it's value proposition to all down stream processes, especially backup. Specifically I told him that there is NO technology available today that can have even 50% of the effect on the existing backup process that Real-time Compression could have without changing any architecture in the backup process.

Dan agreed… Read more »

See how Language Weaver has utilized IBM Real-time Compression and are getting 3 to 1 compression and the solution was totally transparent to their infrastructure.