With the impending name change to the "Storwize" product, the marketing folks at the old "Storwize" are at it again with their "viral video" campaign. Not sure how many of you have seen the movie or even the trailer to "The Social Network" that grossed $23M in the US brining it to #1 in the box office last week . Its a story of a guy that started in college with an idea and turned… Read more »
Disk Elasticity and Storage Efficiency
Storage is elastic. How do I know you ask? Yesterday I visited a customer who is using the Storwize product to do Real-time Compression on their primary storage. The customer is Allianz and has been using the product for over a year. They see 75% compression on their users home directory data. To give you an idea, Allianz is an insurance company and generates TONS of spreadsheets, 14TB worth of spreadsheets (okay, not all 14TB… Read more »
IBM Day 1 - It's Official
Between time off with the family this summer and all the work required to get done between 'signing' a deal to be acquired and 'closing' a deal to get acquired, the blog has been a bit slow. But I am here now to tell you it is official. Storwize is now Storwize, an IBM company.
As for myself, I am looking forward to the work of integrating the Storwize Technology into the IBM… Read more »
A Blueprint for Primary Storage Optimization
During the past three to four months the storage industry has seen a spike in the number of reports, white papers and news articles surrounding the evolution of primary storage technology, capacity optimization (it is 2010’s hottest technology). The reason this technology is getting a lot of ‘air play’ these days is due to the fact that this technology is so critical to help control the growth and costs of storage. In 2010 the… Read more »
Marketing, FUD and Doing What You Do Best
Rather than leave a lengthy comment on Tom Cook’s blog post from Friday Compression and Dedupe: Business Value and Data Safety (and from a marketing perspective, Friday’s are bad days to post blogs – especially in the summer) – I thought I would respond here (this may get lengthy as Tom made a number of points which I need comment on).
The first thing I do want to say is that when doing technical… Read more »