With the impending name change to the "Storwize" product, the marketing folks at the old "Storwize" are at it again with their "viral video" campaign. Not sure how many of you have seen the movie or even the trailer to "The Social Network" that grossed $23M in the US brining it to #1 in the box office last week . Its a story of a guy that started in college with an idea and turned… Read more »

Storage is elastic. How do I know you ask? Yesterday I visited a customer who is using the Storwize product to do Real-time Compression on their primary storage. The customer is Allianz and has been using the product for over a year. They see 75% compression on their users home directory data. To give you an idea, Allianz is an insurance company and generates TONS of spreadsheets, 14TB worth of spreadsheets (okay, not all 14TB… Read more »

As most of you have seen by now, IBM has entered into an agreement to acquire Storwize. Being an 'insider' I obviously can't disclose anything about the transaction or the roadmap of the technology inside IBM but what I can tell you is that the Storwize technology will be transforming the data storage industry.

In a webex performed by Storwize and IBM a few months ago, John Power discussed how the trend in the disk… Read more »

Rather than leave a lengthy comment on Tom Cook’s blog post from Friday Compression and Dedupe: Business Value and Data Safety (and from a marketing perspective, Friday’s are bad days to post blogs – especially in the summer) – I thought I would respond here (this may get lengthy as Tom made a number of points which I need comment on).

The first thing I do want to say is that when doing technical… Read more »