Deduplication for Flash / SSD & Tiering

Deduplication for Flash / SSD & Tiering

As a part of being a storage evangelist, I spend a lot of time educating sales as well as customers on the merits of our capabilities and technologies. Every since IBM acquired TMS I have been hearing from our sales reps that it can be difficult to compete as others in the industry have capabilities in their flash solutions such as data deduplication.

I spend quite a bit of time educating folks that deduplication… Read more »

The Business End of Storage

The Business End of Storage

Last week I presented at an event for Storage Magazine in the famous London Tower Bridge (shown here) It was a fabulous venue. Dave Tyler, Editor of Storage Magazine for the UK gave a presentation that talked about the "buzzword bingo" vendors play with clients when trying to sell them storage arrays. His main point was customers should not be "baffled by the bull$h!%" (and yes, he did say bull$h!%).

It got me to thinking… Read more »