Disk Elasticity and Storage Efficiency

Storage is elastic. How do I know you ask? Yesterday I visited a customer who is using the Storwize product to do Real-time Compression on their primary storage. The customer is Allianz and has been using the product for over a year. They see 75% compression on their users home directory data. To give you an idea, Allianz is an insurance company and generates TONS of spreadsheets, 14TB worth of spreadsheets (okay, not all 14TB… Read more »

So Easy a CIO can Do It!

You have all seen the Geico commercial - "So Easy a Caveman can Do It!" now its time for high tech to jump into another viral-video marketing frenzy with this funny video.

The reality is Storwize is just that simple, plug it in and start saving 50% to 90% of your storage capacity, transparently without changing your applications, your servers, networks or storage. The technology is so easy to implement even your CIO can do… Read more »

IBM to Acquire Storwize

As most of you have seen by now, IBM has entered into an agreement to acquire Storwize. Being an 'insider' I obviously can't disclose anything about the transaction or the roadmap of the technology inside IBM but what I can tell you is that the Storwize technology will be transforming the data storage industry.

In a webex performed by Storwize and IBM a few months ago, John Power discussed how the trend in the disk… Read more »

High Tech Marketing - Part Duo

It looks like the this while 'viral video' thing just wont die. I am a big fan of 1938 media and their blog. Lots of video on the blog, funny, hits home and is entertaining. I check it out a couple times a day. Loren Feldman is pretty funny.

Today he makes a great point about this 'viral video' stuff. In his post he asks the most direct question we have all been avoiding -… Read more »