I read a blog post the other day entitled “Is Copy Data Management a Replacement for Backup?” One of the big reasons this topic has popped up is because 90% of revenue from the “vendors” the author talks about comes from backup. This article comes on the heels of Microsoft coming out saying ‘backup software is dead’. In addition, in Gartner’s Magic Quadrant ‘Strategic Planning Assumptions’ they said:

A while ago I was participating in a CrowdChat™ where John Furrier coined a term “Snaponomics” (#Snaponomics). This is an interesting topic. This term was generated during a CrowdChat on Copy Data Management with Catalogic Software (though many other thought leaders in the storage space were on the chat). The premise is that companies buy expensive storage arrays that have a number… Read more »

Times they are a chanin’. To quote Steve Duplessie, Fouder of ESG and Frank Slootman, ex-CEO of Data Domain, “A legitimate market becomes an explosive market when it is built on a legitimate problem that is part of a "long term secular trend" - i.e., a trend that organically will get worse over time. This is the definition of backup (or data protection).

If you were to take a step back from your environment for… Read more »

Copy Data Management isn’t about deleting ALL copies of data that you have created from your primary storage. Nor is it about stopping you from making data copies. Some vendors may believe that if they come in and make yet one more ‘golden’ copy of your data, you are set for life. I don’t think this is what customers want. Just like with tape. Many folks say “tape is dead” but that is mostly preached… Read more »

At the end of 2014 NetApp put out a great infographic entitled “Year in Data”. The infographic provided some great insight as to how data is consuming our lives. Everything from social media, NASA photos, State/Local, Games/Apps, and Sports is on-line and generating more and more data.

One of the interesting factoids in the infographic was the fact that “the Sauber F1 Team collects around 200GB of data during every Grand Prix. More than… Read more »