Some backup vendors have taken "backup" a step too far calling themselves security companies.
Have Backup Vendors “Jumped the Shark”?
![Have Backup Vendors “Jumped the Shark”?](http://thestoragealchemist.com/assets/uploads/hero/AdobeStock_315922566b-jump-the-shark.jpeg)
Some backup vendors have taken "backup" a step too far calling themselves security companies.
Marketing for business to business is different than business to consumer - that said, everybody wants to help market b2b but forget a few facts.