You can't say your trustworthy, the customer you serve needs to believe it.
Trust and Honest in Marketing
Have Backup Vendors “Jumped the Shark”?
Some backup vendors have taken "backup" a step too far calling themselves security companies.
Marketing Manifesto of the B2B Marketer
Marketing for business to business is different than business to consumer - that said, everybody wants to help market b2b but forget a few facts.